helvetica - a documentary by gary hustwit
    helvetica is a feature-length independent film about typography,graphic design and global visual culture. it looks at the proliferationof one typeface (which celebrated its 50th birthday in 2007) as part ofa larger conversation about the way type affects our lives. the film isan exploration of urban spaces in major cities and the type thatinhabits them, and a fluid discussion with renowned designers abouttheir work, the creative process, and the choices and aesthetics behindtheir use of type.
     helvetica encompasses the worlds of design,advertising, psychology, and communication, and invites us to take asecond look at the thousands of words we see every day. the film wasshot in high-definition on location in the united states, england, thenetherlands, germany, switzerland, france and belgium.
    helvetica is the first documentary film directed by gary hustwit, whoused to produce films, ran a book publishing house and founded theindie DVD label Plexifilm.
     the screening will be followed by a talk with experts of korean typography.

date: thursday 30th april 2009
time: 7.30 pm
place: platoon seoul

영화 '헬베티카' 공식 상영회
다큐멘터리 '헬베티카'가 정말 뒤늦게나마 한국에서 공식 상영회를 한다는데, 묘한 인연으로 말미암아 한국어 자막을 작년 6월에우리끼리 보려고 상영회(단국대학교 미술관 시청각실에서 tw의 주최로 진행했던 비공식 상영회) 당시 만든 것을 사용한단다.신기하고 궁금하다. 정말 질릴 정도로 보긴 했는데, 이 기회에 한 번 더 보는 것도 좋을 듯.

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a film helvetica screening